Smiling Man in Suit


Agency Principal

I’m Rick Iler and one of the principal agents of Reli Insurance.  I grew up in Saint Petersburg FL where we are headquartered today and have been in the insurance industry for the past 15 years.  I started my insurance career at my family’s independent insurance agency but grew up working in my family’s real estate firm, so naturally when I became an insurance agent, I began by specializing in personal lines of insurance helping homeowners with their personal insurance needs.
Reli Insurance is an independent agency which means we represent many different insurance companies and work for our clients to find them the best coverage and priced policies for them.  Every insurance company and contract is unique and we find success in helping our clients navigate through all their options and help them understand not only what they are buying but more importantly what they can expect out of their insurance.  Our core values are built upon serving others with honesty, transparency, and a commitment of delivering the best insurance programs from A rated stable insurance companies. 
We are FL insurance specialist with areas of expertise in homeowners, flood, auto, watercrafts, umbrella, and business insurance.